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A custom typeface can communicate who they are as a brand in literally everything they say. It is probably one of the most efficient and important tools for incorporating brand personalities in any medium in any size. NG Grotesque for Nasty Gal designed by Colophon Foundry is an amazing example. The brand’s unapologetic, gutsy, and playful personality comes through the typeface’s geometric, bold shapes and unconventional punctuations. Imagine seeing that special exclamation point with an x on a billboard ad in the street – you’d have to pause and wonder what that brand is. It’s not just about appearance though. Sometimes we get stuck in a professional rut and, while we can’t imagine being anything but designers, we long for a new area of emphasis.

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That’s the power of a well wrapped product that has great brand imagery and supporting text!Here is another creative example of a wrap.


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